Facebook Digital Marketing Strategy And All You Need To Know

Facebook Digital Marketing Strategy

Facebook digital marketing strategy is without doubt one of the best ways to connect and grow a business online. Being one of the largest social media platforms. Facebook is the most powerful tool at your disposal to cater to what your business needs.

It provides insight into its users’ interests, likes, dislikes, personal life and buying behavior.

Facebook makes it easy for you to touch base with your target market without appearing spammed. The best part about it is that it can be used as an inbound and outbound marketing tool too.

Before moving forward, it’s important for you to know the definitions and differences between inbound marketing and outbound marketing because chances are, you will be using both types in your Facebook marketing campaigns.

Facebook Digital Marketing Strategy

Inbound marketing is the practice of attracting your target market through targeted, relevant, shareable and valuable content and then converting them into customers and prospects that will come back again and again.

Outbound marketing on the other hand is any type of marketing that you pay for – Facebook Ads, Google Ads, pay-per-click (PPC) ads, etc.

The most effective way to combine the two methods is to use outbound marketing to bring traffic to your inbound content that they can share with their own networks.

  Two Ways To Handle  A Customer’s Enquiry 

  1. Prove that you know what you are doing.
  2. Stop Trying To Sell So Quick

Meanwhile, this will take us on what we call Video Marketing strategy. First of all, we proceed by asking what is video marketing ?

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Video Marketing:  is the process of using videos to promote and advert your business, product, or services to increase your engagement on your business.

Types Of Video Marketing 

  • Video Creation Tips
  • How To Blow Stories Views
  • Facebook – What Message To Craft`
Tips On Video Creation

Record  in batch

Record in land scale

Always end your video with a call to action eg, to learn more about our product and services send us a message, share this video, like and mention your friends etc.

Encourage engagement, if you got value for our video today, please drop a comment below on the comment section.

How To Blow Your Stories Views

First, update all these funny videos immediately and upload the  picture of your product or business.

Facebook – What Message To Craft

Facebook Digital Marketing needs a crafting engaging message that your audience enjoys. Engaging message is the key to increasing reach and interaction with your Facebook customers. if you are thinking of what to message to craft in other to keep your audience happy, these are few ideas of how to craft your message.

Facebook Digital Marketing Strategy

Commonality: What are those experiences you have had as a seller which made you to venture into the business today?

Credibility: Have you gotten any referral that will help people to trust you?

Choice: Reasons why people have to choose you, why must people  buy from you, are you affordable ?

do you give value for money, do you reply fast to messages and Do you deliver fast?

Comparison Pricy: How does your pricy influence the way people see your brand,

cheap things are considered to be of less value, is the price affecting you negatively or positively?

Call To Action: Is an instruction that you give to your clients for them to responds, example share, like, and contact us etc.

Strategies You Can Use To Make Your Call To Action Effective

Negative Call To Action – It will appear more honest, example don’t use this cream if you have a sensitive skin,

people will wonder why you can make such comments and they will go more further to make enquiry.

Make your call to Action to be more urgency – Example if you have only few of your products left tell your customers, always use sensitive words. For More Enquiry please contact us on Facebook.

Start Now and Start Building Your Facebook business, as we wait for our next topic.


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